InStyle say: This hair saviour keeps on topping our polls. “With every use, I find it revives hair and relieves the scalp,” says Lisa Laudat, Cheryl Cole’s trusted hair-and-makeup pro. “Plus you only need a 50p-size piece to work through damp hair, root to tip.” Philip Kingsley Elasticizer was originally created by Philip Kingsley specifically for Audrey Hepburn, who wanted a super-moisturising treatment that would repair her hair and keep it in great condition throughout the frequent colouring and styling done to her hair on movie sets. This is a pre-shampoo intensive moisturising treatment that delivers elasticity, bounce and shine to hair. Also provides UV protection even after washing, helping prolong the life of colour treated hair. Visible results from one application that improves with continued use. Fragrance free. Active Ingredients: – Natural Castor Oil & Olive Oil: Locks in moisture for bounce & shine. – Silicones: Smoothes and adds shine. – Elastin: Strength and elasticity. – Glycerine and Glycol: Moisture retention.